Insurance Products to be marketed through online Credit marketplace
Further expanding its offerings in the insurance domain, Rubique, the one-stop online credit marketplace providing technology-enabled end-to-end solutions for the financing needs of individuals and SMEs has today announced its partnership with ICICI Prudential Life Insurance, one of the largest private insurers in the country. The partnership will offer policies from ICICI Prudential which will be available on Rubique’s financial online matchmaking platform based on the customer's profile and requirements.
Based on Rubique’s current product offerings, insurance is a natural fit, especially for the existing customer base. With the addition of the insurance products to the current offerings of loans and credit cards, Rubique’s offerings will now be more evolved and offer greater seamless customer experience. Using in-built artificial intelligence on our SPOT platform, the insurance products will be matched to the customers using data points from their profile and the policies of the insurer. With paperless focused feature integrations, Rubique’s platform will allow real-time decision making for the insurance products.
Commenting on the partnership, Manav Jeet, MD & CEO, Rubique said, “Purchasing a life insurance policy can be time-consuming with the decision often spanning weeks and even months for individuals, warranting careful examination of the benefits expected from a particular life insurance plan. Rubique’s unique technology integration and end-to-end fulfillment model ensure quick, easy and seamless financial assistance to our customers. To offer a more advanced and unified customer experience, we partnered with the industry leader ICICI Prudential Life Insurance that will further give a stimulus to our endeavor in simplifying complex financial procedures and financial inclusion.”
The company’s insurance product offerings will be hosted at Rubique’s online credit marketplace, providing long-term savings and protection products to meet different life stage requirements for the ever-increasing online customers
Implementing an end to end fulfilment approach to provide individuals and small businesses easy access to all insurance related needs and policies, Rubique offers a wide range of insurance plans and choices such as, Health Insurance, Travel Insurance, Motor Insurance, Two-Wheeler Insurance, Term Insurance, Property & Home Insurance, Critical Illness & Accident covers, SME Insurance and Life Insurance to name a few, making it a one-stop solution for all insurance requirements.
Mr Puneet Nanda, Executive Director, ICICI Prudential Life Insurance said, “We are happy to partner with Rubique who have a robust technology platform. We believe technology has a big role to play in making life insurance easily accessible to all. A strong technology platform coupled with customer-centric products provides a compelling proposition to customers. This partnership is line with our strategy of further strengthening our multi-channel distribution architecture.”
Rubique has also partnered with several large insurance companies who have a similar technology vision such as Bajaj Allianz General Insurance, HDFC Life, TATA AIG General to name a few, to include their offerings under its portfolio. To date, the company has processed over 100,000 applications, disbursed INR 2,500 crores worth of loans and signed up over 75,000 cards across 90+ financial institutions.
Rubique, a leading financial online matchmaking platform was founded in 2014, with a vision to fulfill every financial aspiration in the simplest, shortest and speediest way possible through a wide range of loan, credit card and insurance products. Built on an AI-based recommendation engine, Rubique’s online credit marketplace platform has been integrated with financial institutions’ systems for real-time processing and providing online approvals to the customers. Right from the consumer, influencers to financial institutions, Rubique offers a host of technology solutions to cover the entire lending spectrum.
As an exchange platform (B2C), Rubique aggregates as many product/policies from financial institutions, so every consumer can search what he/she is looking for. And as maker platform (B2B), Rubique develops technology solutions for other stakeholders – such mobile app/SPOT for our associates empowering them to become financial entrepreneurs, TAB solutions for easing out SMEs loan process, white label solutions for financial institutions etc. With its blended phygital approach Rubique is addressing the needs and working as a financial matchmaking platform for the entire ecosystem.
Named as 'The Most Promising Brand' by The Economic Times recently, Rubique has also garnered a lot of international recognition and accolades. Acknowledging its path-breaking efforts in revolutionizing the fintech domain, the Abu Dhabi Global Market (ADGM) chose Rubique to be a part of the first batch of its FinTech Regulatory Laboratory (RegLab) program. At the prestigious Benzinga Global Fintech Awards 2017 & 2018 too, Rubique is among the finalists in the category of Best Lending Platform, Tool competing with globally renowned fintech players. Rubique has also been featured in IDC’s FinTech 101 list for Asia/Pacific and mentioned as one of the 10 fast-growing fintechs in India. These international recognitions prove that Rubique’s business model has been validated and has the potential to be replicated in territories other than India as well.
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